The way that Adwords works, is that there is a live auction between all of the different people bidding on a particular search keyword on […]
Latest Posts
What Does Lemonade Have To Do With Customer Service?
Some customers act like you’re giving them unsweetened lemonade to drink. As a customer service specialist, I understand that you are upset about your bill, […]
Facebook advertising is updating their PPC formula
Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC […]
ISOJ 2015
This is a really great symposium that I wish I had known about before it started. ISOJ stands for International Symposium on Online Journalism.
Caveat Emptor
This Is How You Clickbait Like A Bauce
Websites like buzzfeed, diply etc, always get a bad rap when it comes to clickbait. Everyone, just about, complains about click bait and how bad it is and how awful it is for customer/ visitor satisfaction etc. The thing is, website operators, would not engage in using click bait if it didn’t work. Where can […]
Search Engine Related
How Adwords Auctions Work
The way that Adwords works, is that there is a live auction between all of the different people bidding on a particular search keyword on any given search. Not all people bidding for keywords will compete during every auction. Google plays the criteria behind how they choose what auction you’re in close to their chest, […]