Latest Posts

Facebook advertising is updating their PPC formula

Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. ” The new formula will for […]

ISOJ 2015

This is a really great symposium that I wish I had known about before it started. ISOJ stands for International Symposium on Online Journalism.

This Is How You Clickbait Like A Bauce

Websites like buzzfeed, diply etc, always get a bad rap when it comes to clickbait. Everyone, just about, complains about click bait and how bad it is and how awful it is for customer/ visitor satisfaction etc. The thing is, website operators, would not engage in using click bait if it didn’t work. Where can […]

When Does Facebook Charge For A Click or Video View?

If you’ve been thinking about launching a new Facebook marketing campaign, you may have asked yourself the question: “when does Facebook charge for a click or a video view?” The key take away, is that you only pay once and you pay for the “lowest bar.” The type of campaign does not matter, so Whether […]

Caveat Emptor

This Is How You Clickbait Like A Bauce

Websites like buzzfeed, diply etc, always get a bad rap when it comes to clickbait. Everyone, just about, complains about click bait and how bad it is and how awful it is for customer/ visitor satisfaction etc. The thing is, website operators, would not engage in using click bait if it didn’t work. Where can […]

Search Engine Related

Competing On Price Sucks

Competing on price sucks and is a sucker’s game. Why? Because someone will always be able to beat your price. Don’t believe me? Haven’t you seen those ads on TV from car dealerships that say: bring us any competitor’s price and we’ll beat it! Of course, the car dealers don’t mention that they’ll beat the […]

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