In my podcast about Latin America and social media, I touched on the question of broadband and mobile phone access being a factor in the increasing profile of Latin American countries in the social media space.
Unbeknownst to me, other outlets were talking about the increasing penetration of smart phones in Latin America.
According to Cellular News, there are over 500 million people in Latin America that have mobile phones. According to that same article, more than 91% of those phones use GSM and are on a 3G network.
There isn’t a hard …

This is a new episode in the marketing minutes, where I delve a little bit more into social media in Latin America and what it means for you and your business. This episode also marks the beginning of sponsored podcasts, so it marks a new era for our little podcast series.
Please contact us if you’d like information about our advertising and sponsorship rates.
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As a general rule, most people, spammers included, want to avoid looking like spammers. Despite that, a lot of innocent people end up looking like spammers because they do spammy things.
Here are 3 things to do if you want to avoid looking like a spammer:

Avoid keyword stuffing. What does that mean? It means avoid putting too many of your keywords in your posts. You should also avoid having your key words close together. So, pay attention to the density of your target words to the rest of your …

This is another interview with CJ Legare, where we talk about Hope and Love 4 Kids and talk about what’s going on with them. Sorry for the delay in getting this interview up, I’ve been busy with client work and elections related work. The synopsis for the interview is:

We go over what happened with the Biggest Losers and the Burn and Learn event
What’s up next for Hope and Love 4 Kids, and what it has to do with chicken wings
Other events that are coming up during the next month or …

I’ve been paying a lot more attention to the social media space down south of the US border and beyond.
For the most part, it appears that social media outlets like Twitter and Facebook and making some decent inroads into Latin America.
No, I do not have empirical data for you to use to verify my assertion, all I have is anecdotal data from seeing more and more people tweeting in Spanish and seeing more and more of my family members on Facebook.
I realize that this is not a representative sample, but …

I am a big believer in article marketing. If you’re looking to generate traffic to your website, writing articles and then posting those articles on various sites is the cheapest and quickest way to get visitors to your website.
There are a lot of nuances when it comes to article marketing. For example, 90% of the success of your article depends on the title. If your article doesn’t have a good title, people won’t open it and read it. Yes, you should provide good content in your article body, but …

As a long time student of SEO, aka Search Engine Optimization, I’ve read a lot of blogs, read a lot of books, listened to various recordings, attended events etc. I have noticed that there are certain traits that all of the good and successful SEO practitioners seem to share.
By “good and successful” I mean that they pay their bills by performing SEO work full time, with legitimate clients and that you can see have a high profile within the community. Admittedly, by my own definition, I am not a …

Sometimes, search engine optimization is more art than it is science. To quote former Secretary of Defense Rumsfeld “we have known known, known unknowns and unknown unknowns.” Sometimes, you may even need a little bit of help like in this Dilbert strip:

Looks like Asok will be around for awhile since that other guy wasn’t quick enough to pick up on the gist of the conversation.