What Does Lemonade Have To Do With Customer Service?

Some customers act like you’re giving them unsweetened lemonade to drink. As a customer service specialist, I understand that you are upset about your bill, but the usage is your fault. The bill, is a direct result of your actions. So the questions becomes, how do you turn unsweetened lemonade into a delicious drink? Add […]

Facebook advertising is updating their PPC formula

Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. ” The new formula will for […]

ISOJ 2015

This is a really great symposium that I wish I had known about before it started. ISOJ stands for International Symposium on Online Journalism.

This Is How You Clickbait Like A Bauce

Websites like buzzfeed, diply etc, always get a bad rap when it comes to clickbait. Everyone, just about, complains about click bait and how bad it is and how awful it is for customer/ visitor satisfaction etc. The thing is, website operators, would not engage in using click bait if it didn’t work. Where can […]

When Does Facebook Charge For A Click or Video View?

If you’ve been thinking about launching a new Facebook marketing campaign, you may have asked yourself the question: “when does Facebook charge for a click or a video view?” The key take away, is that you only pay once and you pay for the “lowest bar.” The type of campaign does not matter, so Whether […]

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