I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see.
One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish speaking markets in a manner that is both respectful and profitable. Seems like no one else is really interested, if you go by the current commercials being aired on network tv.
Nothing irks me more than seeing …

Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition.
Before I go into my definition, I want to make sure that I mention what the search engine’s job is. The search engine’s job is to find the content that most closely matches and is most relevant to what the person sitting at the computer is searching is looking for.
How search engines …

That’s right folks, now you can get real time searches on Google itself. No more messing around with Twitter Search when trying to get the score of a game or when trying to get updates from someone attending a conference or when trying to get traffic updates.
What does “Real Time” mean?
Google is defining “Real Time” as “a few seconds ago.” So, as soon as something is published on twitter or anywhere else, it’ll show up in the search results. Google plans to add updates to the real time search results …

I recently received my copy of the “Yellow Pages.” All I could think was “what a waste.”
I think a Yellow Pages ad is a waste of money and here’s why:
1. Most searches now begin online
When was the last time you scrambled around to find the yellow pages so you could find the phone number of a local business to call? I can’t remember the last time I did that.
Nowadays, people’s first reaction when they need information is to look online. If I need someone to work on my yard, I …

Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need is some time and the right analytics package.
What’s the right package?
There is no cut and dry answer to this question. The right package is the one that gives you the information that you need and …

It’s been a few days since the new Google Analytics features were rolled out to me and I’ve gotten a chance to play around with the reports a little.  I have a 1 word summary for you: Wow!
Seriously, wow.
We now have the option to create custom reports for pretty much anything that we may want to. We also have the ability to break out the data in a much more granular fashion and see some really cool graphs outlining the new data. I like graphs, what can I say?
One of …