Articles in the Branding Category
Branding, Headline, featured »
I think I may be beating a dead horse, or going overboard with this one.
I was looking at a local Hispanic Chamber of Commerce website, trying to decide if I wanted to join it and really liking what I saw. The chamber had a lot of demographic data on Hispanic owned businesses, and on the growth of the Hispanic population and their purchasing power etc.
I was really happy with what I was seeing until I got to the membership page.
Listed as a benefit for joining the local chamber is a …
Branding, Headline, featured »
I found this to be really fascinating. I made it a special point to watch the news last night so I could test this out and see if it really did work like that, and it did indeed.
I originally saw this over on Chris Brogan’s blog, I totally missed what he said in his post because I was so fascinated by the generic news report. Here’s what fascinated me, what else is going on that we are not aware of?
Until I saw this video, I was not …
Branding, Headline, featured »
The other day, Michelle and I went to have lunch to celebrate a recent business milestone. We were wanting to try out a new place, and we settled on a restaurant in San Marcos that I’d driven by, but never stopped at.
It was a Tex-Mex restaurant in with some really interesting decor:
I really liked this fountain
I also liked this little “Juan Valdez” looking dude
The inside of the place was really neat also
I specially liked the painted stairs leading up to the balcony:
Anyway, we’re seated and get our menu, and all …
Branding, Headline, Search Engine Related, featured »
Copy blogger recently reminded of this quote from Buckminster Fuller:
“There is nothing in a caterpillar that tells you it’s going to be a butterfly” — Buckminster Fuller
I love that quote, specially as it applies to a budding business.
Think about it, most businesses, start off as hairy, ugly, caterpillars. Eventually, the caterpillar reaches a point where it can no longer sustain itself in it’s current form. It has to change in order to continue living.
When it reaches that point, the caterpillar creates a cocoon, and comes out from it transformed into …
Analytics, Branding, Search Engine Related, featured »
I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see.
One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish speaking markets in a manner that is both respectful and profitable. Seems like no one else is really interested, if you go by the current commercials being aired on network tv.
Nothing irks me more than seeing …
Branding, Headline, Internet Marketing, Search Engine Related, Social Media, featured »
Today’s slideshare presenation is brought to you courtesy of Hubspot. They’re an inbound marketing firm based out of Boston, MA. I’m not selling anything from them, but I am working on my Hubspot inbound marketing certification.
Why am I working on a certification from Hubspot?
Because I like a lot of the things that they do as a company when it comes to inbound marketing.
Although I don’t entirely agree with everything that they point out in this slide presentation, I do think that there’s value in the thoughts expressed.
I …
Branding, Headline, featured »
Happy 2010 folks!
Here’s a little something that I thought y’all would enjoy. It’s an analysis of the presentation secrets of Apple CEO Steve Jobs.
The Presentation Secrets of Steve Jobs
View more presentations from Carmine Gallo.
I’m planning on doing more public speaking in 2010 and will take this advice to heart.
The bottom line from the slides, is to take the time to prepare your presentation, take the time to practice your presentation and practice makes perfect. Steve Jobs wasn’t born a great presenter, he became one over time from …
Branding, Headline, Search Engine Related, featured »
We’ve always been fascinated with people that are passionate about what they do. There’s just something infectious about their passion that just makes watching them do their work, or experiencing the fruits of their labor very enjoyable.
For instance, over on the BBC, they have this story about a director from Montevideo, Uruguay named Fede Alvarez . Fede got a $30 million deal to make a Hollywood movie but that’s not the interesting part of the story.
What’s interesting about this story, is that Fede got that job because he released …
Blogging, Branding, Getting organized, Headline, featured »
Back when I first started online, I subscribed to every thing. Every list, every blog, every product launch you name it I was on that list. As time went on, I discovered the “unsubscribe” button and learned to use it liberally.
Nowadays, I subscribe to fewer than 10 lists and I actually regularly read less than 5 of those. It’s not that the remaining lists I’m subscribed to aren’t good, it’s just that during any given week only 3 or 4 of those emails have a subject that interests me.
One …


