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You are here: Home / Archives for Digital Advertising

Facebook advertising is updating their PPC formula

23 July, 2015 By Rafael

Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. ” The new formula will for […]

Filed Under: Digital Advertising Tagged With: facebook advertising, social media advertising

ISOJ 2015

17 April, 2015 By Rafael

This is a really great symposium that I wish I had known about before it started. ISOJ stands for International Symposium on Online Journalism.

Filed Under: Digital Advertising Tagged With: Business Online, isoj, symposium

3 Things You Can Do With Poor Quality Score Keywords

5 December, 2014 By Rafael

In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]

Filed Under: Adwords, Digital Advertising Tagged With: Adwords, digital advertising, Google Adwords

I Like The “Skip This Ad” Button

1 October, 2013 By Rafael

I seriously do. Let me tell you why. I like the “Skip This Ad” button, because it’s a vote. You elect to watch a commercial or not, so the producer needs to make something that is compelling enough to make you want to watch it. Sure, it might hurt publishers to not get paid for […]

Filed Under: Adwords, Digital Advertising Tagged With: adsense, Adwords, digital advertising

Pay Per Click Campaigns: What’s The Most Important Metric?

12 July, 2013 By Rafael

When launching or running a pay per click, or PPC campaign, what do you think is the most important metric to keep track of? Not long ago, I thought that the cost per click, or CPC was the most important metric, but I was completely wrong. Although the CPC measures something that you should keep […]

Filed Under: Adwords, Digital Advertising Tagged With: Adwords, adwords marketing, Google Adwords

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