Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. ” The new formula will for […]
ISOJ 2015
This is a really great symposium that I wish I had known about before it started. ISOJ stands for International Symposium on Online Journalism.
3 Things You Can Do With Poor Quality Score Keywords
In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]
I Like The “Skip This Ad” Button
I seriously do. Let me tell you why. I like the “Skip This Ad” button, because it’s a vote. You elect to watch a commercial or not, so the producer needs to make something that is compelling enough to make you want to watch it. Sure, it might hurt publishers to not get paid for […]
Pay Per Click Campaigns: What’s The Most Important Metric?
When launching or running a pay per click, or PPC campaign, what do you think is the most important metric to keep track of? Not long ago, I thought that the cost per click, or CPC was the most important metric, but I was completely wrong. Although the CPC measures something that you should keep […]