As a general rule, most people, spammers included, want to avoid looking like spammers. Despite that, a lot of innocent people end up looking like spammers because they do spammy things.
Here are 3 things to do if you want to avoid looking like a spammer:

Avoid keyword stuffing. What does that mean? It means avoid putting too many of your keywords in your posts. You should also avoid having your key words close together. So, pay attention to the density of your target words to the rest of your …

I’ve been paying a lot more attention to the social media space down south of the US border and beyond.
For the most part, it appears that social media outlets like Twitter and Facebook and making some decent inroads into Latin America.
No, I do not have empirical data for you to use to verify my assertion, all I have is anecdotal data from seeing more and more people tweeting in Spanish and seeing more and more of my family members on Facebook.
I realize that this is not a representative sample, but …

I am a big believer in article marketing. If you’re looking to generate traffic to your website, writing articles and then posting those articles on various sites is the cheapest and quickest way to get visitors to your website.
There are a lot of nuances when it comes to article marketing. For example, 90% of the success of your article depends on the title. If your article doesn’t have a good title, people won’t open it and read it. Yes, you should provide good content in your article body, but …

As a long time student of SEO, aka Search Engine Optimization, I’ve read a lot of blogs, read a lot of books, listened to various recordings, attended events etc. I have noticed that there are certain traits that all of the good and successful SEO practitioners seem to share.
By “good and successful” I mean that they pay their bills by performing SEO work full time, with legitimate clients and that you can see have a high profile within the community. Admittedly, by my own definition, I am not a …

Sometimes, search engine optimization is more art than it is science. To quote former Secretary of Defense Rumsfeld “we have known known, known unknowns and unknown unknowns.” Sometimes, you may even need a little bit of help like in this Dilbert strip:

Looks like Asok will be around for awhile since that other guy wasn’t quick enough to pick up on the gist of the conversation.

Copy blogger recently reminded of this quote from Buckminster Fuller:
“There is nothing in a caterpillar that tells you it’s going to be a butterfly” — Buckminster Fuller
I love that quote, specially as it applies to a budding business.
Think about it, most businesses, start off as hairy, ugly, caterpillars. Eventually, the caterpillar reaches a point where it can no longer sustain itself in it’s current form. It has to change in order to continue living.
When it reaches that point, the caterpillar creates a cocoon, and comes out from it transformed into …

Today’s marketing minute is not a podcast, but it was recorded at Podcamp in Pittsburgh late last year. This footage was provided by the organizers and I’m making it available here for your viewing pleasure.
The presentation is titled: How to put up a Wordpress Blog in 10 minutes or less.

I’m not happy about how I look in the video, but it is what it is.

I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see.
One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish speaking markets in a manner that is both respectful and profitable. Seems like no one else is really interested, if you go by the current commercials being aired on network tv.
Nothing irks me more than seeing …

In this episode, I interview my friend Jen, who is a biotech sales rep. We go over how she prospects new clients and how she develops her sales channel. It’s a great interview, if I do say so myself
If you’d like me to interview you, just leave a note in the comments or send me an email.

Today’s slideshare presenation is brought to you courtesy of Hubspot. They’re an inbound marketing firm based out of Boston, MA. I’m not selling anything from them, but I am working on my Hubspot inbound marketing certification.
Why am I working on a certification from Hubspot?
Because I like a lot of the things that they do as a company when it comes to inbound marketing.
Although I don’t entirely agree with everything that they point out in this slide presentation, I do think that there’s value in the thoughts expressed.
I …