Competing on price sucks and is a sucker’s game. Why? Because someone will always be able to beat your price. Don’t believe me? Haven’t you seen those ads on TV from car dealerships that say: bring us any competitor’s price and we’ll beat it! Of course, the car dealers don’t mention that they’ll beat the […]
In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]
Here is some PPC marketing crap for you to chew on. Increasing CPC and decreasing CTR is a bad thing. Figure out if you are capping out your budget early Grow the negative keyword list > free, employment, terms etc. Competition average position vs average cpc Guilty by association, more competition Update the ads regularly […]
This is a new video from Google Adwords Insights about the Adwords Auction, Quality Scores and a few other things.