Typical Latin American Country Has Low Productivity

An article published on Newsweek says that the low productivity of Latin American countries is to blame for the region’s low per capita income and lack of development. The Inter-American Development bank (IDB) appears to have sponsored the study. Photo Credit: thejourney1972 (away until april) That article, is a complete load of manure. Let me […]

Marketing Companies Attacking Spanish Language Market

I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see. One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish […]

What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition. Before I go into my definition, I want to make sure that I mention what the […]

Google goes to real time search

That’s right folks, now you can get real time searches on Google itself. No more messing around with Twitter Search when trying to get the score of a game or when trying to get updates from someone attending a conference or when trying to get traffic updates. What does “Real Time” mean? Google is defining […]

Yellow pages, a waste of money?

I recently received my copy of the “Yellow Pages.” All I could think was “what a waste.” I think a Yellow Pages ad is a waste of money and here’s why: 1. Most searches now begin online When was the last time you scrambled around to find the yellow pages so you could find the […]

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