The Last Thing You Want To See When Checking Analytics Reports

Maybe not the last thing per se, but definitely not something that you want to see when you’re trying to setup new reports new clients and checking analytics reports for existing ones. I like Strongbad as much as the next guy, and I think it’s good that they used that guy and not Trogdor The […]

Learning To Love Microsoft Excel

The 2 of you that still read this blog that know me personally, know that I’m not a huge fan of Microsoft Excel. I wouldn’t go as far as to say that I hate it, I’m just not a fan. Ever since I started working at this agency, I’ve had to use the software more, […]

I Like The “Skip This Ad” Button

I seriously do. Let me tell you why. I like the “Skip This Ad” button, because it’s a vote. You elect to watch a commercial or not, so the producer needs to make something that is compelling enough to make you want to watch it. Sure, it might hurt publishers to not get paid for […]

Pay Per Click Campaigns: What’s The Most Important Metric?

When launching or running a pay per click, or PPC campaign, what do you think is the most important metric to keep track of? Not long ago, I thought that the cost per click, or CPC was the most important metric, but I was completely wrong. Although the CPC measures something that you should keep […]

Bing Webmaster Tools Overview

I don’t know if you’re familiar with what webmaster tools are, but Bing has provided us with this video to review their webmaster tools application. There are a lot of similarities with the Google webmaster tools, but there are a few differences. I think I should mention, I’m not dumping Google for Bing, but I […]

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