Sometimes, search engine optimization is more art than it is science. To quote former Secretary of Defense Rumsfeld “we have known known, known unknowns and unknown unknowns.” Sometimes, you may even need a little bit of help like in this Dilbert strip: Looks like Asok will be around for awhile since that other guy wasn’t [...]
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What it takes to improve your website rankings
Filed Under: Headline, Search Engine Related Tagged With: Dilbert Strip, Engine Optimization, Gist, Known Unknowns, Little Bit, Quote, Science, Search Engine, Secretary Of Defense, Website Rankings, Website Search
Are you a caterpillar or a butterfly?
Copy blogger recently reminded of this quote from Buckminster Fuller: “There is nothing in a caterpillar that tells you it’s going to be a butterfly” — Buckminster Fuller I love that quote, specially as it applies to a budding business. Think about it, most businesses, start off as hairy, ugly, caterpillars. Eventually, the caterpillar reaches [...]
Filed Under: Branding, Headline, Search Engine Related Tagged With: Beautiful Thing, Bootcamp, Buckminster Fuller, Business Marketing, Butterfly, Caterpillar, Caterpillar Cocoons, Caterpillars, Cocoon, Dragon, Dragon Fire, Fire Breathing Dragon, Fire Dragon, Fundamental Change, Hairy, Hays, Leaves, Local Community, Lot, Marketing, Metamorphose, Metamorphosis, Metaphor, Notch, Obstacle, Partner, Presence, Principal Owner, Rsvp, Tens Of Thousands, Thousands Of Dollars, Transformation, Ugly Caterpillar
Marketing Minutes January 11, 2010
Today’s marketing minute is not a podcast, but it was recorded at Podcamp in Pittsburgh late last year. This footage was provided by the organizers and I’m making it available here for your viewing pleasure. The presentation is titled: How to put up a WordPress Blog in 10 minutes or less. I’m not happy about [...]
Filed Under: Headline, Search Engine Related Tagged With: Marketing, Organizers, Perusal, Pleasure, Podcast, Wordpress Blog
Marketing Companies Attacking Spanish Language Market
I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see. One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish [...]
Filed Under: Analytics, Branding, Search Engine Related Tagged With: Attractive Woman, Bad Idea, Bad Taste, Car Commercials, Focus, Gold Rush, Hispanic Population, Latin American Market, Latinos, Marketer, Marketing Companies, Marketing Product, Network Tv, Population Of The World, Private Label, Skin Tight Pants, Spanish Language, Spanish Speaking, Speaking Spanish, Target, Traditional Buttons, Using The Word, Wares, Word Attack
Marketing Minutes Podcast – The Jen Interview
In this episode, I interview my friend Jen, who is a biotech sales rep. We go over how she prospects new clients and how she develops her sales channel. It’s a great interview, if I do say so myself If you’d like me to interview you, just leave a note in the comments or send [...]
Filed Under: Headline, Podcast, Search Engine Related Tagged With: Biotech Sales, Email, Friend Jen, Marketing, Prospects, Sales Rep
