This is one that I didn’t quite get my head wrapped around until recently. Although they have similar functionality, there are small but significant differences between a Facebook fan page and a Facebook group page.
First, let’s look at how they’re similar:

Both types of pages allow you, and other people, to express their affinity for something. Be it dogs, planes, a person, celebrity etc.
Both allow you to setup forums and have discussions
Both have a wall for posts and allow sharing pictures and videos
Both allow you to message members in bulk
Both allow …

Have you ever wondered how to take your long facebook url and turn it into something short and easy to remember?
With the advent of custom urls this little trick may prove moot, but here it is anyway.
Actually, this little trick could still come in handy if you’re trying to brand your homepage as the hub for everything, related to you/your brand/ your business so read on.
If you do not have a custom url for your facebook profile, or you have a facebook fanpage with less than 25 members, then you …

This is the audio from my presentation at Tweetcamp in San Antonio in July 09. The audio is a little rough, so I decided to make it a free podcast instead of something that you had to sign in to get.
It’s about 22 minutes and I talk about Twitter and your search engine rankings.
Leave me a comment and tell me what you think.

There is a common fallacy on Twitter and if you fall for it you’ll likely end up disappointed with your Twitter experience. The fallacy is the “follower fallacy.”
The common wisdom was, or is, that you need a lot of followers on Twitter to be effective. The more followers the better. The more followers you have, the more money you’ll make. The more followers you have, the more famous you’ll be. What this did was create a sort of “arms race” to see who could get the most followers in …

On Sunday, I read “Crush It!” from cover to cover. Among many other things, it reminded me of a TV show that I used to watch. Do any of y’all remember the show Dharma and Greg?
During an episode on the show, Greg left his stable job with the US Attorney’s office to “strike it out on his own.” One of his co-workers from the DA’s office, Pete, was talking to Greg’s girlfriend, Dharma, about how much he admired Greg for leaving the rat race.
Pete was waxing poetic about …

Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging.
Don’t just do a simple search for people on twitter in your local area and then start spamming them. Engage with them, get to know them, let them get to know you and take it from there. Scott advocates the use of various tools to make the sorting and engaging easier. One tool …

I didn’t have a chance to go to Blogworld this year, but I’ve been watching the twitter stream about it. From the stream I came across these slides from David Armano’s presentation at Blogworld 09:

The Value of Visual Thinking in Social Business
View more documents from David Armano.

The geek in me would love to present at a big event like Blogworld, but I know that I need to get more speeches under my belt beforehand. I don’t want to be the guy up there that has nothing to say or is …

These are my notes from the “How to start a video podcast” session from yesterday. These are my raw notes, unedited, so they may not make any sense. I wanted to get this information out since it was really good stuff.  Without further ado, here are the notes:
Planning:
* Have a subject in mind
* Passion. Have a plan about how you’re going to distribute the podcast and get it out there.
* Can your passion go for any length of time or is it a “mini-series?” How long are you going to …

This was a question posted in a marketing forum:
Ok. I’m a WP dunce but it’s clear it’s something I want to be using
now. Basic questions I could research and figure-out, but here I
can just ask.
1. Can I develop a WP site in a subdomain and then easily move it
once it doesn’t suck to a prefered domain?
(of course I can. I know I can just copy the files in the subdomain
folder. The real question is: do I have to copy and finagle with the
darned database, or can I just have the …

I read somewhere that applications and new technology don’t take off unless they have a “killer application” or a “killer app.”  For twitter, you’d think the fact that news usually breaks first on there, or that the first pictures from just about any big news event show up on twitter first (remember the plane in the Hudson?). You’d think that news delivery would be Twitter’s killer app.
You’d be wrong.
Follow me down this path for a moment…
I was thinking about the fact that there are pornographers on Twitter. To me, it …