What's the difference between a facebook fanpage and a facebook group page?

This is one that I didn’t quite get my head wrapped around until recently. Although they have similar functionality, there are small but significant differences between a Facebook fan page and a Facebook group page. First, let’s look at how they’re similar: Both types of pages allow you, and other people, to express their affinity [...]

Create a short facebook url

Have you ever wondered how to take your long facebook url and turn it into something short and easy to remember? With the advent of custom urls this little trick may prove moot, but here it is anyway. Actually, this little trick could still come in handy if you’re trying to brand your homepage as [...]

Podcast: Tweetcamp San Antonio 09

This is the audio from my presentation at Tweetcamp in San Antonio in July 09. The audio is a little rough, so I decided to make it a free podcast instead of something that you had to sign in to get. It’s about 22 minutes and I talk about Twitter and your search engine rankings. [...]

The fallacy of followers

There is a common fallacy on Twitter and if you fall for it you’ll likely end up disappointed with your Twitter experience. The fallacy is the “follower fallacy.” The common wisdom was, or is, that you need a lot of followers on Twitter to be effective. The more followers the better. The more followers you [...]

Things to think about before striking it on your own

On Sunday, I read “Crush It!” from cover to cover. Among many other things, it reminded me of a TV show that I used to watch. Do any of y’all remember the show Dharma and Greg? During an episode on the show, Greg left his stable job with the US Attorney’s office to “strike it [...]