In his inimitable style, Gary Varynerchuk shows us step by step how to get advertisers for our blogs, or podcasts etc.
Basically, here are the steps:
- Find companies that are already advertising on Google, Bing or whatever.
- Go to the advertiser’s site, click around and find their contact information
- Reach out to them and tell them why your blog/show would be a good fit for their ad money
- Convince them that your channel is a good place for their ad. At the very least, get an affiliate deal with them
- Popurls is your friend
- Never underestimate the power of cold calling and asking people
Basically, Gary Vee says that you have to Google your way to the people that are advertising in your space.
You have to take it, because that’s how you’re going to get it.
– Gary Vaynerchuk