I Like The “Skip This Ad” Button

I seriously do. Let me tell you why.

I like the “Skip This Ad” button, because it’s a vote. You elect to watch a commercial or not, so the producer needs to make something that is compelling enough to make you want to watch it.

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Sure, it might hurt publishers to not get paid for the full commercial play, but in reality, I care much more about my time than I do about some publisher getting paid. Don’t you care more about your time than you do about some nameless, faceless publisher?

I realize that I’m probably cutting my nose to spite my face here. I am a publisher, as you can see by the ads on this site and the ads that I authorize to run on my ads. I am well aware of the irony here.

I just like watching commercials that are interesting and entertaining. I don’t mind watching interesting commercials more than once. For instance, I’ve watched that one GoPro commercial with the dirt bikes I don’t know how many times, and I will keep watching it every time it comes on until a newer better version of that commercial airs.

I hate boring commercials.

The only thing that I hate more than boring commercials, are boring commercials that have to buffer before they play. Like on Comedy Central, I hate watching clips of “The Daily Show” or “The Colbert Report” over there because they always pre-roll a lame commercial for something lame and you can’t skip the preroll ad.

I understand that creating content costs money, and making money from advertising pays for creating the good quality content that I want to watch, but do I really have to watch the same commercial 5 times to watch 4 clips of the show? Do I really have to watch a 60 second ad in exchange for watching a 45 second clip?

I think not.

In fact, I can tell you what the last interesting and compelling commercial that I sat through on YouTube was, but I cannot tell you a single commercial that I’ve ever seen during those Comedy Central prerolls.

That, should tell you something.

By that, I mean that it should tell you more than I have the attention span of a gnat with ADHD.

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