Competing On Price Sucks

Competing on price sucks and is a sucker’s game. Why? Because someone will always be able to beat your price. Don’t believe me? Haven’t you seen those ads on TV from car dealerships that say: bring us any competitor’s price and we’ll beat it! Of course, the car dealers don’t mention that they’ll beat the […]

Learning To Love Microsoft Excel

The 2 of you that still read this blog that know me personally, know that I’m not a huge fan of Microsoft Excel. I wouldn’t go as far as to say that I hate it, I’m just not a fan. Ever since I started working at this agency, I’ve had to use the software more, […]

Pay Per Click Campaigns: What’s The Most Important Metric?

When launching or running a pay per click, or PPC campaign, what do you think is the most important metric to keep track of? Not long ago, I thought that the cost per click, or CPC was the most important metric, but I was completely wrong. Although the CPC measures something that you should keep […]

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