Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need [...]
Web Analytics Demystified
Your Landing Page Sucks
Seriously it does. My landing page sucks too, so you’re not alone. Actually, from what I’ve seen, a lot of landing pages out there on the internets suck. What’s a landing page? Just to make sure that we’re all on the same page, a landing page is the first page that people land on when [...]
3 Quick Guidelines for Picking a Domain Name
Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado: 1. Do not pick a name with hyphens, underscores or dashes. People don’t know the difference between them. Furthermore, imagine you’re in the elevator [...]
A lesson in Adwords
I learned a valuable lesson in adwords recently. The lesson was important enough for me to want to tell you about it in the hopes that you will not repeat my same mistake. Even though I learned my lesson in adwords, the lesson applies to any and I do mean any advertising network known to [...]

