Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need is some time and the right analytics package.
What’s the right package?
There is no cut and dry answer to this question. The right package is the one that gives you the information that you need and …

Seriously it does. My landing page sucks too, so you’re not alone. Actually, from what I’ve seen, a lot of landing pages out there on the internets suck.
What’s a landing page?
Just to make sure that we’re all on the same page, a landing page is the first page that people land on when they hit your website. For the majority of us, the landing page is our homepage, but technically whatever page a visitor first visits on your site is the landing page.
Why is a landing page important?
The biggest thing …

Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado:
1. Do not pick a name with hyphens, underscores or dashes.
People don’t know the difference between them. Furthermore, imagine you’re in the elevator with someone, trying to tell someone your url (aka domain name) and you have to say “double u, double u, double u, dot the, hyphen, coffee, hyphen, guy, dot com.” Chances are really good that the …

I learned a valuable lesson in adwords recently. The lesson was important enough for me to want to tell you about it in the hopes that you will not repeat my same mistake.
Even though I learned my lesson in adwords, the lesson applies to any and I do mean any advertising network known to exist.
Some background info
A key component of an effective pay per click campaign is to have multiple versions of an ad running so you can test different elements of the ad. Basically you want to test title …