Competing on price sucks and is a sucker’s game. Why? Because someone will always be able to beat your price. Don’t believe me? Haven’t you seen those ads on TV from car dealerships that say: bring us any competitor’s price and we’ll beat it! Of course, the car dealers don’t mention that they’ll beat the […]
In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]
This is a new video from Google Adwords Insights about the Adwords Auction, Quality Scores and a few other things.
I seriously do. Let me tell you why. I like the “Skip This Ad” button, because it’s a vote. You elect to watch a commercial or not, so the producer needs to make something that is compelling enough to make you want to watch it. Sure, it might hurt publishers to not get paid for […]