In his inimitable style, Gary Varynerchuk shows us step by step how to get advertisers for our blogs, or podcasts etc.
Basically, here are the steps:

Find companies that are already advertising on Google, Bing or whatever.
Go to the advertiser’s site, click around and find their contact information
Reach out to them and tell them why your blog/show would be a good fit for their ad money
Convince them that your channel is a good place for their ad. At the very least, get an affiliate deal with them
Popurls is your friend
Never underestimate the …

This video is from Darren Rowse’s presentation about his upcoming new book. The sites that Darren runs/ administers include Problogger, Digital Photography School and others.
I always knew Darren from Problogger, and was surprised to see that DPS is a larger blog by comparison.
Nuggets from the video:

Content – a blog needs content to get readers.
Provide useful content to your audience to keep them coming back
Have a clear idea of who your audience is
It’s OK to be embarrassed by writing content for beginners
Go back to the beginning and write content that solves …

As a general rule, most people, spammers included, want to avoid looking like spammers. Despite that, a lot of innocent people end up looking like spammers because they do spammy things.
Here are 3 things to do if you want to avoid looking like a spammer:

Avoid keyword stuffing. What does that mean? It means avoid putting too many of your keywords in your posts. You should also avoid having your key words close together. So, pay attention to the density of your target words to the rest of your …

One of the neat features of Facebook is that it lets you import RSS feeds into your fan pages. I’ll assume that you know what an RSS feed is and why you may want to publish it on your Facebook fan page.
There are 8 steps to importing your RSS feed into your Facebook fan page. Without further ado, here are the steps:
While logged in as an admin to your fan page:
Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

Something that I should mention, is that if people end up reading …

This is this week’s podcast. It’s an interview with CJ Legare from Hope & Love 4 Kids, which is a charity based in Kyle, TX
It’s 5 minutes long, I hope you enjoy it. Please let me know if you have any questions about what we talk about in the interview in the comments here on the blog.
1. Right click here to download this episode
2. Select “Save as…”
3. Save it to your computer somewhere

A week or so ago, I participated in the “Great Interview Experiment.” This is the interview that came out of that post. Before we get to the actual interview, I want to thank Marla for playing along with me.
I liked this whole interview thing, so methinks I’ll do an interview every month or something like that. Without further ado, here’s the interview:

1. How long have you been blogging?
I started my first blog at the end of July of this year, so that makes it to be a little over …

These are some well known and well established guidelines to follow when writing copy. Whether you’re writing sales copy for your website or a script for a video, I believe that following one or all of these guidelines will help you come up with good copy.
Here are the guidelines:

Know your audience. It’s important that you know and understand who is going to read your copy and/or watch your video.
Have a moral or a point. I frequently lack this particular one. I tend to ramble and miss the point of what …

I stole this concept from a blogger in the ICLW group. Actually, I stole the entire post, but I like the concept and I told them that I was stealing it too, so does that count as not stealing?

My biggest fear, is that no one will comment, thereby stopping this little experiment dead in it’s tracks. I’d like to do the interview in a podcast rather than on a blog post, but I’ll leave that up to you.
Anyway, here’s the point of all this:
Citizen of the Month is doing The …

Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging.
Don’t just do a simple search for people on twitter in your local area and then start spamming them. Engage with them, get to know them, let them get to know you and take it from there. Scott advocates the use of various tools to make the sorting and engaging easier. One tool …

I can’t believe that in all the excitement I forgot to post my slides to my own blog. Having said that, here are my slides from my presentation in Pittsburgh.  I’m actually working on a book from the presentation so maybe that’s what happened and why it skipped my mind to post my slides here.
Podcamp Prezo Short
View more documents from Rafael Marquez.

Please let me know if you have any questions about the slides or about anything that I talk about in the slides. There are lots of things that you …