Facebook advertising is updating their PPC formula

Facebook announced that they are updating the way that they calculate their cost per click or CPC. Per Facebook advertising, the current formula for “CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. ” The new formula will for […]

When Does Facebook Charge For A Click or Video View?

If you’ve been thinking about launching a new Facebook marketing campaign, you may have asked yourself the question: “when does Facebook charge for a click or a video view?” The key take away, is that you only pay once and you pay for the “lowest bar.” The type of campaign does not matter, so Whether […]

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