The duplicate content fallacy

There’s been a lot of talk online about duplicate content. Most of the talk centers around how you should avoid duplicate content and so on and so forth. I’ve done some testing and I can tell you that the duplicate content penalty, as a lot of us have understood it, is no longer an issue. […]

The fallacy of followers

There is a common fallacy on Twitter and if you fall for it you’ll likely end up disappointed with your Twitter experience. The fallacy is the “follower fallacy.” The common wisdom was, or is, that you need a lot of followers on Twitter to be effective. The more followers the better. The more followers you […]

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