3 Things You Can Do With Poor Quality Score Keywords

In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]

Pay Per Click Campaigns: What’s The Most Important Metric?

When launching or running a pay per click, or PPC campaign, what do you think is the most important metric to keep track of? Not long ago, I thought that the cost per click, or CPC was the most important metric, but I was completely wrong. Although the CPC measures something that you should keep […]

What's keyword research?

What are keywords? Part of your website promotion efforts should entail some keyword research. Simply put, a key word is a word or series of words, that someone types into a search engine to find what they’re looking for. In other words, if I’m looking for “dog food,” I’d go to my search engine of […]

Get Webhosting