Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need is some time and the right analytics package.
What’s the right package?
There is no cut and dry answer to this question. The right package is the one that gives you the information that you need and …

It’s been a few days since the new Google Analytics features were rolled out to me and I’ve gotten a chance to play around with the reports a little.  I have a 1 word summary for you: Wow!
Seriously, wow.
We now have the option to create custom reports for pretty much anything that we may want to. We also have the ability to break out the data in a much more granular fashion and see some really cool graphs outlining the new data. I like graphs, what can I say?
One of …

Google Analytics is a tool that lets you look at the traffic that comes to your website in a more granular fashion. Google Analytics lets you see where your visitors are coming from, how long they stayed, what they looked at and what page they landed on. Knowing this information helps you determine what changes, if any you need to implement in your traffic generation techniques.
What are analytics?
Analytics software, lets you gather stats for the current traffic that comes to your site. If you don’t already have an account, …

Whenever you try to to get more visitors to your site, you need to determine both your starting point and your end point. Much like when you start off on a road trip, you have a starting point and you need to know your end point so you know you’ve reached your goal.
 
First, figure out where you are. Take the time to look at you web stats, either from awstats or Google Analytics, or whatever package you are currently using. How many visitors do you get per day? Do …