Web Analytics Demystified

Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need [...]

Cool new Google Analytics features

It’s been a few days since the new Google Analytics features were rolled out to me and I’ve gotten a chance to play around with the reports a little.  I have a 1 word summary for you: Wow! Seriously, wow. We now have the option to create custom reports for pretty much anything that we [...]

What is Google Analytics and how can it help you?

Google Analytics is a tool that lets you look at the traffic that comes to your website in a more granular fashion. Google Analytics lets you see where your visitors are coming from, how long they stayed, what they looked at and what page they landed on. Knowing this information helps you determine what changes, [...]

3 Steps to consider when you start your web promotions

Whenever you try to to get more visitors to your site, you need to determine both your starting point and your end point. Much like when you start off on a road trip, you have a starting point and you need to know your end point so you know you’ve reached your goal.   First, [...]