In this episode, I talk about mobile technology and Google. More specifically, I talk about Eric Schmidt’s keynote in Abu Dhabi and what I think it means for us.

CNN of course, completely misses the point of the entire presentation. They focus on the lamest parts of the presentation instead of on the real meat of the presentation.
CNN focuses on the advertising aspects of what he said, completely missing the part about mobile phones being the primary gateway to the internet for a lot of people in emerging economies.
Seeing as how Carlos Slim Helu (owner of Telefonos de Mexico) just unseated Bill Gates as the richest person on the planet, methinks that there may be something to this …

In his inimitable style, Gary Varynerchuk shows us step by step how to get advertisers for our blogs, or podcasts etc.
Basically, here are the steps:

Find companies that are already advertising on Google, Bing or whatever.
Go to the advertiser’s site, click around and find their contact information
Reach out to them and tell them why your blog/show would be a good fit for their ad money
Convince them that your channel is a good place for their ad. At the very least, get an affiliate deal with them
Popurls is your friend
Never underestimate the …

Este articulo esta basado en un articulo en Ingles, que se publico en esta pagina.
Estos son 9 temas de social media que se tienen que acabar. Se tienen que acabar por que son cosas fastidiosas. Algunas no tienen mas uso, y otras, necesitan ser usadas mejor.

Obtener mas seguidores o fanaticos.
Al menos que me puedas decir por que diablos quieres mas seguidores, por favor deja ya con el fastidio. Si no vas a hacer nada con tus seguidores, para que los quieres? A caso que la gente son como estampillas que …

I recently wrote a post explaining what SEO, or Search Engine Optimization is and gave you a very brief outline of how SEO is done. Today, I’d originally planned to talk about SEM, aka Search Engine Marketing but I received an email that I just had to share with you first.
The email, is from someone that I’ve never heard of, came completely unsolicited and is by definition spam. Here’s the text of the email for your perusal:
We would like to get your website on first page of Google.
All of …

Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition.
Before I go into my definition, I want to make sure that I mention what the search engine’s job is. The search engine’s job is to find the content that most closely matches and is most relevant to what the person sitting at the computer is searching is looking for.
How search engines …

That’s right folks, now you can get real time searches on Google itself. No more messing around with Twitter Search when trying to get the score of a game or when trying to get updates from someone attending a conference or when trying to get traffic updates.
What does “Real Time” mean?
Google is defining “Real Time” as “a few seconds ago.” So, as soon as something is published on twitter or anywhere else, it’ll show up in the search results. Google plans to add updates to the real time search results …

Podcasting FAQ
Another set of questions that I get from clients and potential clients relate to podcasts. Because of that, I’ve decided to create this little FAQ (Frequently Asked Questions) about podcasting. As always, if you have more questions, leave them in the comments or contact me for a private consultation.
Q1. Who listens to podcasts? Isn’t it just kids in their parent’s basement with nothing else better to do?
A1. Everyone listens to podcasts, not just geeks and kids. Forrester research did a study about it, and so did Marketing Sherpa. …

Web analytics, or site statistics is a field that is shrouded in mystery to some people. There are lots of experts that make it seem like you need to have a PhD in computer science in order to get data from your website. Thankfully, you don’t need a PhD, nor a MS, all you need is some time and the right analytics package.
What’s the right package?
There is no cut and dry answer to this question. The right package is the one that gives you the information that you need and …

Seriously it does. My landing page sucks too, so you’re not alone. Actually, from what I’ve seen, a lot of landing pages out there on the internets suck.
What’s a landing page?
Just to make sure that we’re all on the same page, a landing page is the first page that people land on when they hit your website. For the majority of us, the landing page is our homepage, but technically whatever page a visitor first visits on your site is the landing page.
Why is a landing page important?
The biggest thing …