3 Quick Guidelines for Picking a Domain Name

Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado: 1. Do not pick a name with hyphens, underscores or dashes. People don’t know the difference between them. Furthermore, imagine you’re in the elevator [...]

The duplicate content fallacy

There’s been a lot of talk online about duplicate content. Most of the talk centers around how you should avoid duplicate content and so on and so forth. I’ve done some testing and I can tell you that the duplicate content penalty, as a lot of us have understood it, is no longer an issue. [...]

How I earned a check from Google

A while back, I came across a picture of Shoemoney with this check from Google Adsense for $152,000+. According to the post that Shoe wrote to accompany his picture with the check, Shoe was doing some arbitrage from different ad networks so his “take home” was probably a lot less than the face value of [...]

Traffic Travis Review

In my quest to find better keywords, I’ve tried many different keyword research tools. Up until recently, my favorite had been the Google keywords tool (GKT). The only problem with the GKT, is that sometimes, it just “pukes out” data. Lots of data, but nothing that can really be used easily. Let’s walk through the [...]

Cool new Google Analytics features

It’s been a few days since the new Google Analytics features were rolled out to me and I’ve gotten a chance to play around with the reports a little.  I have a 1 word summary for you: Wow! Seriously, wow. We now have the option to create custom reports for pretty much anything that we [...]