Hispanic does not always equal Mexican

I think I may be beating a dead horse, or going overboard with this one. I was looking at a local Hispanic Chamber of Commerce website, trying to decide if I wanted to join it and really liking what I saw. The chamber had a lot of demographic data on Hispanic owned businesses, and on […]

Hispanic Market Trends

I read this article about advertising to the Hispanic market over on mediapost and I just don’t get it. Sure, the author is looking beyond 2010 to 2011, and is making what I feel are safe predictions for the hispanic market come 2011, but I don’t get the point of the article. Actually, there was […]

Marketing Companies Attacking Spanish Language Market

I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see. One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish […]

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