Joanna Shields Joins Facebook as Head of EMEA

Joanna Shields, who was instrumental in Bebo’s sale to AOL for $850 million in 2008 has joined Facebook as head of EMEA operations. Technically, she’ll be vice-president of sales and business development for Europe, Middle East and Africa (EMEA). Photo Credit: AIB London The current vp of EMEA, Blake Chandlee, was the first Facebook employee […]

Mobile Connections Driving Social Media Growth in Latin America

In my podcast about Latin America and social media, I touched on the question of broadband and mobile phone access being a factor in the increasing profile of Latin American countries in the social media space. Unbeknownst to me, other outlets were talking about the increasing penetration of smart phones in Latin America. According to […]

Marketing Companies Attacking Spanish Language Market

I’m purposefully using the word “attack” and not “target.” I’ve been paying a lot more attention to how companies market, promote and sell goods to Spanish speaking markets and I’m not liking what I see. One of the markets that I wanted to focus on with Marketing Latinos was helping companies and individuals reach Spanish […]

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