This is a new episode in the marketing minutes, where I delve a little bit more into social media in Latin America and what it means for you and your business. This episode also marks the beginning of sponsored podcasts, so it marks a new era for our little podcast series.
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Sometimes, search engine optimization is more art than it is science. To quote former Secretary of Defense Rumsfeld “we have known known, known unknowns and unknown unknowns.” Sometimes, you may even need a little bit of help like in this Dilbert strip:

Looks like Asok will be around for awhile since that other guy wasn’t quick enough to pick up on the gist of the conversation.

This week’s marketing minutes is a little bit off topic. It’s also my fist ever with a co-host, CJ Legare from Hope and Love 4 Kids joined me.
It’s a special interview that I was able to do with Michelle Lopez.
Who is Michelle Lopez?
She is the Associate Director of Student Development and Retention at Texas State University in San Marcos, TX.
The interview is focused on higher education and more specifically on:

How to pay for a college education
What you as a parent, or as a student interested in going to college, can …

Here’s this week’s marketing minute. It’s about link building and link building programs. Here are 2 software programs that I recommend if you’re planning on using software for link building:
a.) 3 Way Links: This is a membership site. It works on the premise that it finds 3 sites to exchange links in such a fashion that no 2 sites point back to each other. You do need to know a little bit about your website’s architecture in order to join it, but it’s pretty straight forward.
b.) 30 minute backlinks: What …

Allow me to get a little bit religious with you. I promise this won’t hurt.
My church, is not a mega church, but it’s a growing church. Two of the three pillars of the church, are connecting people with God and connecting people with each other. So, we have small groups that meet at someone’s house every week so we can connect with each other.
When we get together, we study a biblical principle, have dinner together and just hang out.
Foundations
A recent topic of study, was foundations.
Specifically, we were …

So we’re talking about twitter, which is a micro-blogging service that has seen exponential growth in the last few months. Twitter has been in the news media more and more in recent times which has exploded the ranks of its users.
So in this article I’m going to talk a little bit about how to get people to follow you. What sorts of the things should you twitter about that will get people to follow you and more importantly, what are some things you should not twitter about that’ll most likely …