In his inimitable style, Gary Varynerchuk shows us step by step how to get advertisers for our blogs, or podcasts etc.
Basically, here are the steps:

Find companies that are already advertising on Google, Bing or whatever.
Go to the advertiser’s site, click around and find their contact information
Reach out to them and tell them why your blog/show would be a good fit for their ad money
Convince them that your channel is a good place for their ad. At the very least, get an affiliate deal with them
Popurls is your friend
Never underestimate the …

I recently attended the SXSWi festival, aka spring break for geeks, in Austin, TX. After the event, I was reminded of something that I read over on Mitch Joel’s blog a couple of weeks ago. It was something about how we should change our perception of our websites. Mitch argues that we should no longer look at our websites as simple places to
shill our products and services with mumbo jumbo and corporate rhetoric.
He’s right.
Your website is really an information publishing portal, and seeing it as anything other than that, is …

I am a big believer in article marketing. If you’re looking to generate traffic to your website, writing articles and then posting those articles on various sites is the cheapest and quickest way to get visitors to your website.
There are a lot of nuances when it comes to article marketing. For example, 90% of the success of your article depends on the title. If your article doesn’t have a good title, people won’t open it and read it. Yes, you should provide good content in your article body, but …

I was pondering the question of when product pricing becomes price gouging while performing some competitive intelligence. I was looking at what the competition charges for similar services that we provide here, and also looking at their page designs etc. to see if there was something worth copying, or shall I say “emulating.”
I’m always surprised at what some of the competition charges for services.
I know how much work it takes to setup a WordPress website and do some of the other related work. Seeing an offer to setup a WordPress …

We recently upgraded one of our computers. We had a PowerMac G5 that we ended up upgrading to a new iMac.
I won’t go into the funny Marissa Tomei impression from “My Cousin Vinnie” that Michelle did when we were at the store because that’s something that you had to have to seen to get the full flavor of.
Long story short, Michelle did a lot of research on the prices and the specs for the new versions of the iMac. She looked at several online stores and several local stores and …

There is a common fallacy on Twitter and if you fall for it you’ll likely end up disappointed with your Twitter experience. The fallacy is the “follower fallacy.”
The common wisdom was, or is, that you need a lot of followers on Twitter to be effective. The more followers the better. The more followers you have, the more money you’ll make. The more followers you have, the more famous you’ll be. What this did was create a sort of “arms race” to see who could get the most followers in …

This post has nothing to do with Social Media.  I just wanted to share a couple of things with y’all.
These last few weeks, I’ve been getting more and more into Photoshop.  Not just for the potential to muck around and put people’s faces on animals etc. but for the real potential to make images pop.
If you’ve been following my stream, you may have noticed that one of my pictures got picked to be in a guidebook about the City of Austin.  I’m totally stoked about that.  I don’t even care …

I’ve learned a new term over the last couple of days. The term is pre-selling.
Up until recently, I was having a hard time wrapping my mind around how affiliate marketing worked. How can I sell something that I haven’t used? It seemed disingeuos at best, and deceiptful at worst. Enter the concept of pre-selling.

Image via Wikipedia

Turns out, I don’t have to sell people on the product that I’m promoting, nor do I have to lie and claim that I’m using something when I’m not really using …