Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition. Before I go into my definition, I want to make sure that I mention what the […]
Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado: 1. Do not pick a name with hyphens, underscores or dashes. People don’t know the difference between them. Furthermore, imagine you’re in the elevator […]
Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging. Don’t just do a simple search for people on twitter in your local area and then start […]
I thought that the new FTC rules did not apply to me. I thought the new rules only applied if you sold weight loss products or if you sold “business opportunities” online. I was wrong.