What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition. Before I go into my definition, I want to make sure that I mention what the […]

3 Quick Guidelines for Picking a Domain Name

Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado: 1. Do not pick a name with hyphens, underscores or dashes. People don’t know the difference between them. Furthermore, imagine you’re in the elevator […]

Twitter for local business

Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging. Don’t just do a simple search for people on twitter in your local area and then start […]

The new FTC guidelines and you #pcpgh4

I thought that the new FTC rules did not apply to me. I thought the new rules only applied if you sold weight loss products or if you sold “business opportunities” online. I was wrong.

What the heck is twitter?

If you’ve turned on your TV in that last few months or so, you’ve probably heard about something called Twitter. News reporters on TV, news reporters in print, radio personalities etc. all are talking about something called “Twitter.” You may have asked yourself at some point recently: “What the heck is Twitter?” In a nutshell, […]

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