Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition.
Before I go into my definition, I want to make sure that I mention what the search engine’s job is. The search engine’s job is to find the content that most closely matches and is most relevant to what the person sitting at the computer is searching is looking for.
How search engines …

Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado:
1. Do not pick a name with hyphens, underscores or dashes.
People don’t know the difference between them. Furthermore, imagine you’re in the elevator with someone, trying to tell someone your url (aka domain name) and you have to say “double u, double u, double u, dot the, hyphen, coffee, hyphen, guy, dot com.” Chances are really good that the …

Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging.
Don’t just do a simple search for people on twitter in your local area and then start spamming them. Engage with them, get to know them, let them get to know you and take it from there. Scott advocates the use of various tools to make the sorting and engaging easier. One tool …

I thought that the new FTC rules did not apply to me. I thought the new rules only applied if you sold weight loss products or if you sold “business opportunities” online. I was wrong.

If you’ve turned on your TV in that last few months or so, you’ve probably heard about something called Twitter. News reporters on TV, news reporters in print, radio personalities etc. all are talking about something called “Twitter.” You may have asked yourself at some point recently:
“What the heck is Twitter?”
In a nutshell, Twitter is a micro-blogging website or service. What you do when you micro blog, is that you post a short message or blog post to your account. Twitter limits you to 140 characters or less, …

Over on ezine articles, they have a great blog post to help you write more articles.  I’ve finally figured out that it’s all about the content, so here’s a quick tip about content creation.
Write an article that lists out, let’s say 7 steps to whatever.  Let’s say “7 tips to great vacation photos.”  You write one article that lists all 7 items very briefly.  Then you write 7 more articles, each of them focused on one of the tips that you just wrote out in your first article.  You need …

I’ve learned a new term over the last couple of days. The term is pre-selling.
Up until recently, I was having a hard time wrapping my mind around how affiliate marketing worked. How can I sell something that I haven’t used? It seemed disingeuos at best, and deceiptful at worst. Enter the concept of pre-selling.

Image via Wikipedia

Turns out, I don’t have to sell people on the product that I’m promoting, nor do I have to lie and claim that I’m using something when I’m not really using …

You know, this is one of the things that bothers me about Adwords/Adsense.
If you don’t know what I’m talking about, I’m talking about Google’s advertising program.
I think that it’s against google rules to talk poorly about them, but this is just too much. In a nutshell, the program works like this: advertisers create ads that Google then pushes out to content producers/ providers so the ads can be displayed on relevant pages. As a content producer/ provider, I get a cut of the ad revenue whenever someone clicks …