As a general rule, most people, spammers included, want to avoid looking like spammers. Despite that, a lot of innocent people end up looking like spammers because they do spammy things.
Here are 3 things to do if you want to avoid looking like a spammer:

Avoid keyword stuffing. What does that mean? It means avoid putting too many of your keywords in your posts. You should also avoid having your key words close together. So, pay attention to the density of your target words to the rest of your …

As a long time student of SEO, aka Search Engine Optimization, I’ve read a lot of blogs, read a lot of books, listened to various recordings, attended events etc. I have noticed that there are certain traits that all of the good and successful SEO practitioners seem to share.
By “good and successful” I mean that they pay their bills by performing SEO work full time, with legitimate clients and that you can see have a high profile within the community. Admittedly, by my own definition, I am not a …

This is awesome. This guy is named John Neese and he has some serious passion about what he sells and what he does for a living.
The video is about 13 minutes long, but it’s well worth watching. I had no idea that there were so many different brands and types of “flavored water with a lot of bubbles.”

There are several important business lessons in this video. The most important, in my opinion, is to be passionate about what you do. You also need to be knowledgeable about your market and …

These are some well known and well established guidelines to follow when writing copy. Whether you’re writing sales copy for your website or a script for a video, I believe that following one or all of these guidelines will help you come up with good copy.
Here are the guidelines:

Know your audience. It’s important that you know and understand who is going to read your copy and/or watch your video.
Have a moral or a point. I frequently lack this particular one. I tend to ramble and miss the point of what …

Podcasting FAQ
Another set of questions that I get from clients and potential clients relate to podcasts. Because of that, I’ve decided to create this little FAQ (Frequently Asked Questions) about podcasting. As always, if you have more questions, leave them in the comments or contact me for a private consultation.
Q1. Who listens to podcasts? Isn’t it just kids in their parent’s basement with nothing else better to do?
A1. Everyone listens to podcasts, not just geeks and kids. Forrester research did a study about it, and so did Marketing Sherpa. …

We’ve been doing a lot more work with video for clients here at Marketing Latinos. We’ve started branching out into political videos for local candidates besides the usual promotional videos for people.
To say that it’s been a learning experience would be an understatement.
The entire political realm is something that fascinates me from the spectator side but now also from the content producing side as well. More on that in a future post since the point of this post is to answer a common client question.
Lots of potential clients always ask …

Seriously it does. My landing page sucks too, so you’re not alone. Actually, from what I’ve seen, a lot of landing pages out there on the internets suck.
What’s a landing page?
Just to make sure that we’re all on the same page, a landing page is the first page that people land on when they hit your website. For the majority of us, the landing page is our homepage, but technically whatever page a visitor first visits on your site is the landing page.
Why is a landing page important?
The biggest thing …

I think that’s what I’m going to call this tool a “Time Suck Portal” instead of monitter.  It’s a free twitter tool that lets you see in real time what people are twittering about.  Actually, let me rephrase that.
It’s a tool that lets you follow in real time what people on twitter are saying about a subject that you’re interested in.  Well, actually, that doesn’t work well either.
Let me try this one more time… you know what, forget it.  Just go to the site, type in a subject in the …

This is one that I didn’t quite get my head wrapped around until recently. Although they have similar functionality, there are small but significant differences between a Facebook fan page and a Facebook group page.
First, let’s look at how they’re similar:

Both types of pages allow you, and other people, to express their affinity for something. Be it dogs, planes, a person, celebrity etc.
Both allow you to setup forums and have discussions
Both have a wall for posts and allow sharing pictures and videos
Both allow you to message members in bulk
Both allow …

After attending the Kyle Chamber of Commerce Ambassador B.A.S.H. and talking to some of the people that were at the event, I got the feeling that there’s a need for someone to teach people how to make websites on their own. What I’m thinking of doing, is hosting a 1 day Wordpress Camp to teach people about Wordpress and how to use it.
It won’t quite be a WordCamp, although in spirit it will probably be close to one.
My original thought was to have something virtual, maybe 3 sessions of about …