People | Marketing Latinos - Part 2

Guidelines for writing good copy

November 28, 2009 By Rafael Leave a Comment

These are some well known and well established guidelines to follow when writing copy. Whether you’re writing sales copy for your website or a script for a video, I believe that following one or all of these guidelines will help you come up with good copy. Here are the guidelines: Know your audience. It’s important [...]

Filed Under: Blogging, Headline, Internet Marketing Tagged With: Audience, Batman, Blog, Copy Writing, Curve, Forest Gump, Hero, Hero Story, Heroes, Lead, Lost, Lost Story, Lt, People, Plot Story, Redemption, Resistance, Story Arch, Story Ideas, Superman

Podcasting FAQ

November 25, 2009 By Rafael 8 Comments

Podcasting FAQ Another set of questions that I get from clients and potential clients relate to podcasts. Because of that, I’ve decided to create this little FAQ (Frequently Asked Questions) about podcasting. As always, if you have more questions, leave them in the comments or contact me for a private consultation. Q1. Who listens to [...]

Filed Under: Blogging, Branding, Headline, Internet Marketing Tagged With: A3, Adam Corolla, Adobe Audition, Audacity, Corolla, Description Title, Forrester Research, Garageband, Geeks, google, Id3 Tags, Immediate Release, Inbound Links, Lead Generation, Marketing Sherpa, Npr, Page Rank, People, Pickle, Podcast, Podcasts, Podomatic, Pr Field, Private Consultation, Product Updates, Q1, Q3, Q4, Q6, Q7, Search Engines, Slew, Software Adobe, Target Audience

How do you distribute videos online?

November 24, 2009 By Rafael Leave a Comment

We’ve been doing a lot more work with video for clients here at Marketing Latinos. We’ve started branching out into political videos for local candidates besides the usual promotional videos for people. To say that it’s been a learning experience would be an understatement. The entire political realm is something that fascinates me from the [...]

Filed Under: Headline, Internet Marketing, Search Engine Related Tagged With: Ask Question, Blip Tv, Content Distribution, Facebook, Heavy Lifting, Learning Experience, Marketing, Niche, Nuances, People, Spectator, Step 2, Traffic Geyser, Understatement, Uploading Videos, Viddler, Video Content, Video Distribution, Videos Online, YouTube

Your Landing Page Sucks

November 18, 2009 By Rafael Leave a Comment

Seriously it does. My landing page sucks too, so you’re not alone. Actually, from what I’ve seen, a lot of landing pages out there on the internets suck. What’s a landing page? Just to make sure that we’re all on the same page, a landing page is the first page that people land on when [...]

Filed Under: Headline, Internet Marketing, Search Engine Related Tagged With: Ads, Advertising Measurement, Adwords, google, Lease Car, Leasing A Vehicle, Leasing Toyota, Leasing Vehicle, Leasing Vehicles, Lot, Measurement, People, Quality Score, Quality Scores, Subtle Difference, Suck, Toyota, Toyota Vehicles

Twitter Tool: monitter

November 14, 2009 By Rafael Leave a Comment

I think that’s what I’m going to call this tool a “Time Suck Portal” instead of monitter. It’s a free twitter tool that lets you see in real time what people are twittering about. Actually, let me rephrase that. It’s a tool that lets you follow in real time what people on twitter are saying [...]

Filed Under: Headline, Twitter Tagged With: Amount Of Time, Input Boxes, Mileage, monitter, People, Portal, Real time, Suck, Tool, Twitter, twitter apps, Twitter Tools