As a long time student of SEO, aka Search Engine Optimization, I’ve read a lot of blogs, read a lot of books, listened to various recordings, attended events etc. I have noticed that there are certain traits that all of the good and successful SEO practitioners seem to share.
By “good and successful” I mean that they pay their bills by performing SEO work full time, with legitimate clients and that you can see have a high profile within the community. Admittedly, by my own definition, I am not a …

I recently wrote a post explaining what SEO, or Search Engine Optimization is and gave you a very brief outline of how SEO is done. Today, I’d originally planned to talk about SEM, aka Search Engine Marketing but I received an email that I just had to share with you first.
The email, is from someone that I’ve never heard of, came completely unsolicited and is by definition spam. Here’s the text of the email for your perusal:
We would like to get your website on first page of Google.
All of …

Search Engine Optimization, also known as SEO, is essentially part art and part science. Let me give you my definition of it, and a brief description of how it’s done rather than regurgitating or simply posting someone else’s definition.
Before I go into my definition, I want to make sure that I mention what the search engine’s job is. The search engine’s job is to find the content that most closely matches and is most relevant to what the person sitting at the computer is searching is looking for.
How search engines …

I was pondering the question of when product pricing becomes price gouging while performing some competitive intelligence. I was looking at what the competition charges for similar services that we provide here, and also looking at their page designs etc. to see if there was something worth copying, or shall I say “emulating.”
I’m always surprised at what some of the competition charges for services.
I know how much work it takes to setup a WordPress website and do some of the other related work. Seeing an offer to setup a WordPress …

For lack of a better way to say it, there are 7 hats that you’ll need to wear when you bring your company online. You may need to wear more than 1 hat at a time, or you may only need to wear 1 at a time, but regardless these roles are essential to your successful online business venture.
Without further ado, here are the 7 things:

Marketing Strategist When you are in this role, you need to understand and communicate the overall objective of the web campaign to all of the …

WordPress is one of the most flexible web platforms out today. WordPress “earned its chops” as a blogging platform, but in recent versions it has evolved into a platform that is capable of doing so much more.
A CMS (Content Management System) is a system that allows you to control all of the content that is on your website. Not only can you control the content on the pages, but a CMS also allows you to control the look and feel of your site. Some companies spend thousands if not millions …

In theory, the principle of optimizing your web site for the search engines is very simple. What you want to do, is to have keywords on your site, that match the keywords that people type in on the search engines. The search engines will crawl the content on your site and send you searchers that will find what you have on your site relevant to what the searchers are looking for.
It’s as simple as that, in theory. Where it gets tricky is in the execution. For …

Here are the 5 steps that you need to accomplish or complete to become a blogger.  It’s not nearly as complicated as it looks, but here’s the short, short version:
1. Get a domain name
a. Technically, you don’t need a domain name, but having one can help enhance the online status of your company.
b. Domain names are cheap, there’s no real reason not to get one. A domain will cost you between $10- $15. The price varies depending on where you buy the domain name.
c. Where do I buy a domain …

As you may, or may not know, I’m a bum marketer.
What that means, is that I subscribe to the school of thought that marketing is so easy that even a bum could do it.  The other tenet, is that we do not pay for traffic to our sites.  All traffic comes to our offers using free methods, either SEO, social bookmarking or article marketing.
The most powerful method, is article marketing.  I was not a believer in article marketing, until I started seeing results.  I was convinced that it could not …

SEO, stand for Search Engine Optimization. SEO, is part art and part science. Although it is multi-faceted, the process itself is quite simple. The simple elegance of the process belies its complexity.
The basic steps to the SEO process are:

Analyze your current page. Figure out what works and what doesn’t work, then tweak it and make it better. Figure out where and who your competition is and what they are doing better than you are.
Keyword analysis. …