I recently wrote a post explaining what SEO, or Search Engine Optimization is and gave you a very brief outline of how SEO is done. Today, I’d originally planned to talk about SEM, aka Search Engine Marketing but I received an email that I just had to share with you first.
The email, is from someone that I’ve never heard of, came completely unsolicited and is by definition spam. Here’s the text of the email for your perusal:
We would like to get your website on first page of Google.
All of …

Podcasting FAQ
Another set of questions that I get from clients and potential clients relate to podcasts. Because of that, I’ve decided to create this little FAQ (Frequently Asked Questions) about podcasting. As always, if you have more questions, leave them in the comments or contact me for a private consultation.
Q1. Who listens to podcasts? Isn’t it just kids in their parent’s basement with nothing else better to do?
A1. Everyone listens to podcasts, not just geeks and kids. Forrester research did a study about it, and so did Marketing Sherpa. …

Here are some quick and dirty guidelines for picking out a domain name. This is part of a chapter in my upcoming booklet about setting up your website. Without further ado:
1. Do not pick a name with hyphens, underscores or dashes.
People don’t know the difference between them. Furthermore, imagine you’re in the elevator with someone, trying to tell someone your url (aka domain name) and you have to say “double u, double u, double u, dot the, hyphen, coffee, hyphen, guy, dot com.” Chances are really good that the …

There’s been a lot of talk online about duplicate content. Most of the talk centers around how you should avoid duplicate content and so on and so forth. I’ve done some testing and I can tell you that the duplicate content penalty, as a lot of us have understood it, is no longer an issue.
Depending on how long you’ve been online, you may have heard that Google only counts the first instance of content and not any subsequent instances of the same content. In other words, if I have an …

This is one that I didn’t quite get my head wrapped around until recently. Although they have similar functionality, there are small but significant differences between a Facebook fan page and a Facebook group page.
First, let’s look at how they’re similar:

Both types of pages allow you, and other people, to express their affinity for something. Be it dogs, planes, a person, celebrity etc.
Both allow you to setup forums and have discussions
Both have a wall for posts and allow sharing pictures and videos
Both allow you to message members in bulk
Both allow …

For lack of a better way to say it, there are 7 hats that you’ll need to wear when you bring your company online. You may need to wear more than 1 hat at a time, or you may only need to wear 1 at a time, but regardless these roles are essential to your successful online business venture.
Without further ado, here are the 7 things:

Marketing Strategist When you are in this role, you need to understand and communicate the overall objective of the web campaign to all of the …

In theory, the principle of optimizing your web site for the search engines is very simple. What you want to do, is to have keywords on your site, that match the keywords that people type in on the search engines. The search engines will crawl the content on your site and send you searchers that will find what you have on your site relevant to what the searchers are looking for.
It’s as simple as that, in theory. Where it gets tricky is in the execution. For …

Over on ezine articles, they have a great blog post to help you write more articles.  I’ve finally figured out that it’s all about the content, so here’s a quick tip about content creation.
Write an article that lists out, let’s say 7 steps to whatever.  Let’s say “7 tips to great vacation photos.”  You write one article that lists all 7 items very briefly.  Then you write 7 more articles, each of them focused on one of the tips that you just wrote out in your first article.  You need …

You know, this is one of the things that bothers me about Adwords/Adsense.
If you don’t know what I’m talking about, I’m talking about Google’s advertising program.
I think that it’s against google rules to talk poorly about them, but this is just too much. In a nutshell, the program works like this: advertisers create ads that Google then pushes out to content producers/ providers so the ads can be displayed on relevant pages. As a content producer/ provider, I get a cut of the ad revenue whenever someone clicks …

SEO, stand for Search Engine Optimization. SEO, is part art and part science. Although it is multi-faceted, the process itself is quite simple. The simple elegance of the process belies its complexity.
The basic steps to the SEO process are:

Analyze your current page. Figure out what works and what doesn’t work, then tweak it and make it better. Figure out where and who your competition is and what they are doing better than you are.
Keyword analysis. …