Scott Stratten over at his unmarketing blog wrote a really good post about how businesses can use twitter to engage with clients in their local area. In a nutshell, the point is to stop marketing and start engaging.
Don’t just do a simple search for people on twitter in your local area and then start spamming them. Engage with them, get to know them, let them get to know you and take it from there. Scott advocates the use of various tools to make the sorting and engaging easier. One tool in particular, Twitter Grader, stands out to me.
By the way, I love the premise of Scott’s site, to stop marketing and start engaging. Awesome sauce.
Back to the point I was trying to make, my guess is that he chose Twitter Grader over another twitter ranking tool called twitterholic because twitter grader uses elements other than just the follower count like twitterholic does. The thing is, that twitter grader will only list people if they have run the twitter grader report on themselves. Which is fine if you’re in Toronto or another large metro area, but what if you’re in a smaller metro area?
Here’s my recommendation, use all of them. Use twitter grader, twitterholic, twitter search and whatever other tool is out there. Use them to find people, not to spam them. Once you find them, as Scott says, engage with them.