The way that Adwords works, is that there is a live auction between all of the different people bidding on a particular search keyword on any given search. Not all people bidding for keywords will compete during every auction. Google plays the criteria behind how they choose what auction you’re in close to their chest, […]
Competing on price sucks and is a sucker’s game. Why? Because someone will always be able to beat your price. Don’t believe me? Haven’t you seen those ads on TV from car dealerships that say: bring us any competitor’s price and we’ll beat it! Of course, the car dealers don’t mention that they’ll beat the […]
In the course of setting up and running your PPC (pay per click) campaign, you will inevitably see a message from Google in your keyword list telling you that a certain word is not being shown due to a poor quality score. You may ask yourself: Well, how did I get here? What do I […]
Here is some PPC marketing crap for you to chew on. Increasing CPC and decreasing CTR is a bad thing. Figure out if you are capping out your budget early Grow the negative keyword list > free, employment, terms etc. Competition average position vs average cpc Guilty by association, more competition Update the ads regularly […]
This is a new video from Google Adwords Insights about the Adwords Auction, Quality Scores and a few other things.